Detailed Review of Ladbrokes New Customer Offer and Other Impressive Bonuses

The online sports betting market is a crowded one these days, but there are some names that stand out, and Ladbrokes is one of them. The brand has a long association with UK horse racing, but these days is attached to a globally renowned sports betting operation.

In our exclusive review, we will be examining the Ladbrokes sports betting site, assessing all the crucial aspects that make up a successful sportsbook, such as market variety, sports coverage, payment options and customer service. We will also be taking a close look at the headline-grabbing welcome bonus offer for new Ladbrokes customers and finding out whether it offers a good deal for the value-conscious online sports punter.

Not Verified

Overall Rating: 7/10

  • Live Betting: 7/10
  • Markets Variety: 8/10
  • Payout: 7/10
  • Bonus: 7/10
  • Security: 8/10

Special Features

  • In-Play Betting
  • Rewards programs
  • Live Chat

Payment Methods

Paypal, Visa, Skrill

Sport Markets

Football, Basketball, Tennis, Volleyball, Darts, Ice Hockey, Handball, Pool, Rugby

Attractive Free Bet Welcome Bonus

The welcome bonus at Ladbrokes consists of £20 in free bets, which is roughly around the average by industry standards, but in this case, it can be earned after just one bet of £5. That works out as a 400% bonus match deal, which represents one of the best offers in the industry.

The welcome bonus is awarded after your initial bet is settled and takes the form of four separate £5 bets, which can be used on any sports betting markets. While one or two sportsbooks may offer welcome bonuses that are larger than £20, these are usually deposit match bonuses that require you to deposit higher amounts in your account, so sports punters will appreciate this opportunity to land a proportionally higher bonus amount for a relatively low bet.

Naturally, there are terms and conditions applying to this welcome bonus. The Ladbrokes free bets must be used within a week of appearing in your account and can only be placed on sports bets at odds of 1.5 or greater. In addition, if you are successful betting with your free bets, you will only receive the value of your profit, as the Ladbrokes free bet stake will not be included. Taking all of this into account, we feel that this welcome bonus is among the best betting sign-up offers in the modern industry.

Simple Account Creation Process

To collect your Ladbrokes welcome bonus, you will first have to set up a new account. The sign-up process is simple and speedy to implement.

Sign up steps at Ladbrokes

To trigger the registration, you can select the red Join Now button that is located at the top right of the homepage. This will open the online registration form, which comes in three parts and requires you to input certain personal information. This includes your name, address, email address, telephone number, date of birth and preferred currency. You will also be able to choose your username and password, and when you tick to confirm that you have accepted the Ladbrokes terms and conditions, your new account will be ready to go.

You should also be aware that Ladbrokes may ask you to provide additional information to complete the account registration process. This may seem like an inconvenience, but it is an important part of Ladbrokes obligations under the terms of their operating license and it helps to keep the site safe for everybody. The additional verification can be provided by simply uploading copies of your passport or driving licence, and Ladbrokes usually verify these quickly.

Quick and Easy Account Funding

As soon as you’ve registered for a new Ladbrokes account, the next step in order to claim your Ladbrokes sign up bonus is to set up your banking details and make your first deposit. The good news is that the Ladbrokes payment system is one of the best around.

From the payments section of the site, you will be able to choose from 17 different deposit methods, which include traditional options like Visa and Mastercard, along with a host of newer and more innovative methods, including Skrill, paysafecard and NETELLER. In fact, no matter what banking system you like to use, there is a good chance that Ladbrokes will be able to accommodate your needs.

To make your first deposit, you can simply click on the icon that represents your preferred payment option. Then follow the on-screen instructions to complete the registration process, which will involve inputting certain information into the relevant form. In the case of card payments, this means you will be required to enter the card’s number and expiry date, while e-wallet payment options will ask you for different information, such as an account number or username.

Once you have finalised these details, you will be able to make your first deposit and bet. As soon as your first £5 bet is settled, the four £5 free bets will be added to your account automatically. And, to avoid having to enter your payment details each time you use the site, the Ladbrokes payment system will remember them next time you log on.

An Impressive Range of Bonuses at Ladbrokes Sports Betting

bet365 Rating
  • Live Betting
  • Mobile & Tablet App
  • Early Payout / Cash Out
  • Live Streaming**
  • Regulated
Payment Methods
Visit SiteRead Review
Betfair Rating
  • Live Betting
  • Mobile & Tablet App
  • Early Payout / Cash Out
  • Live Streaming
  • Regulated
Payment Methods
Visit SiteRead Review

Ladbrokes is one of the most respected and successful names in the sports betting industry, and they have clearly learned the importance of offering punters more than an eye-catching welcome bonus. We are pleased to say that Ladbrokes provide a host of ongoing promotions including:

We were impressed with the variety and user-friendly nature of these bonuses, and they should provide plenty of incentive for regular punters to keep coming back to the site.

Innovative Ladbrokes Grid Rewards

While reward programmes are common in the online casino gambling industry, sports betting fans are often neglected by their sportsbooks, but we are delighted to say that this is not the case with Ladbrokes.

Their site offers the innovative Ladbrokes Grid feature, a loyalty-card style programme that enables punters to build up points every time they bet online or at a Ladbrokes retail facility. The points build up with use and unlock a range of perks and bonuses, including cinema tickets, racecourse entry, prize draws, gadgets, holidays and more. The Ladbrokes Grid is one of the most commendable Rewards programs around and shows a genuine commitment to rewarding punters.

Intuitive Betting Interface

In today’s fast-moving online sports betting world, you don’t want to be kept waiting before you can place your bet, and Ladbrokes have designed a fast, effective betting system.

To make your bet, simply navigate to the market you are interested in and click on your preferred selection. This will then appear in the Ladbrokes online betting slip, on the top right of the Ladbrokes home page. Using this easy-to-follow betting slip, you will be able to fine-tune your bet by opting to make it an each-way wager or adding it to a multiple before you confirm it.

And there is no shortage of markets to bet on with Ladbrokes. They cover one of the most comprehensive ranges of sports markets you will find in the online betting industry, incorporating everything from athletics to e-Sports, while their Cash Out feature is another welcome tool.

Ladbrokes Tops for Live Betting

No modern online sports betting company can afford to overlook the popularity of live betting, and Ladbrokes certainly haven’t made that mistake.

The Ladbrokes live betting platform is one of the most impressive that we have come across, providing everything that the punter needs to bet ‘In-Play’. Many of the most popular ‘In-Play’ markets are available through the home page, but you can open a more comprehensive list by clicking on the ‘In-Play’ link, which displays all the available in-play markets divided by sports.

And while some sports betting companies offer only a few in-play statistics for live betting fans, Ladbrokes customers can enjoy a comprehensive live streaming service that covers a huge number of sports, enabling you to follow the action while you hone your live betting strategy.

Fully Mobile Compatible Betting

Most of us choose to access the Internet, mainly through our mobile devices, and sports betting companies have responded by trying to provide sports betting platforms that can be used on the go.

The Ladbrokes mobile betting service consists of dedicated apps that can be downloaded for iOS and Android operating systems. The apps run smoothly on all devices and offer complete access to all the Ladbrokes markets, including their Live Betting and Live Streaming services. The site is also compatible with mobile browsers and can be accessed by most punters using mobile devices.

Efficient Withdrawal Options

The ability to get hold of your money in a fast, convenient way is an important part of any sportsbook offer to punters, and Ladbrokes provide an efficient withdrawal service that should meet the needs of most punters, although we would have welcomed few more banking methods.

There are seven choices when it comes to making withdrawals from the Ladbrokes site, although this list does include most of the leading options:

Withdrawals are processed quickly, with a maximum pending time of 24 hours, which compares well with most of their rivals. E-wallet withdrawal methods go through in a matter of hours, while card payments can take up to five days, although this is the standard for the industry. The maximum daily withdrawal limit is £5,000 for debit and credit cards, but you can request a bigger withdrawal by contacting customer service.

A Reputable UK Operator

It is important when choosing a sportsbook to bet with, that you can have confidence in their reliability and their customer protection standards. With Ladbrokes, that reassurance is provided not just by their reputation as a long-standing operator in the sports betting industry, but also through the licence that they hold with the UK Gambling Commission, one of the most respected gambling authorities in the world.

Ladbrokes Complete Bookmaker Profile

  • 0800 731 6191
  • Not available
Average Response Time: Up to 8 hours via email, Immediately on phone calls

License Numbers:

  • Ref 54743
  • Ref 010, 012
18+ gamblingcommission

Founded: 2016

Managed by: GVC Holdings

Headquarters: London

The UKGC licence requires a sportsbook to adhere to the strictest standards of data protection, integrity and customer safety, and as a result, Ladbrokes’ encryption and data protection policies are some of the strongest in the market. They also work with the sports betting integrity organisation ESSA and the Responsible Gambling Trust, while their support of GamCare and GamStop underlines their public commitment to the cause of safe and socially responsible gambling.

Impressive Customer Care with Ladbrokes

Being able to rely on a site’s customer service provision is an important consideration when choosing a sportsbook and Ladbrokes have produced an excellent customer support product. By clicking on the Help Centre, you will open a grid of clearly labelled FAQ and advice sections divided into categories, that are easy to use. You will also have the option of launching the live chat, which enables you to discuss your issue directly with a member of the customer support team and there is also the option of contacting them by telephone or through social media, providing a completely accessible customer support platform.

A Generous Welcome Bonus from a Popular Site


Ladbrokes Not Verified

Ladbrokes offer innovative grid rewards - a loyalty-card style programme that enables punters to build up points.

You can choose other bookmakers from our list of recommended bookmakers.

Ladbrokes may have one of the most famous names in the gambling world, but they haven’t rested on their laurels and have produced a state-of-the-art betting platform.

Their £20 welcome bonus for a £5 bet is generous, and they tick all of the boxes when it comes to providing a comprehensive betting service, with live streaming, mobile compatibility, flexible banking options and modern customer support. Overall, we can’t recommend the Ladbrokes betting experience highly enough.

Other recommended bookmakers

£100in free bets
£40in free bets