The Best Betting Promotions in the UK for Existing Customers

In the cut-throat, competitive world of online betting, bookmakers know they have to fight to keep you coming back to their site. Money talks, which is why there are plenty of valuable betting promos to be claimed – if you know where to look.

In this article we are going to take a closer look at the many betting offers available to existing customers, covering everything from reload bonuses to cashback promotions. Take advantage of all of these betting promotions to really boost your profits!

BOOKMAKER BONUS VALIDITY CONDITIONS CLAIM OFFER
bet365
Rating9/10
£100in bet credits within30 days
  • Qualifying deposit of min. £5
  • Minimum odds of 1/5 (1.2)
  • PayPal or paysafecard cannot be used for qualifying deposit
Claim Offer
bet365 Review
*New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
888sport
Rating9/10
£30 within30 days
  • Make your first bet of min. £10
  • Minimum odds of 1/2 (1.5)
  • Promo code: 30f
Claim Offer
888sport Review
Betfair
Rating9/10
£100in free bets within30 days
  • Place 5 x £10 to recieve £20
  • Repeat up to 5 times to recieve £100
  • Minimum odds of 1/2 (1.5)
Claim Offer
Betfair Review
Unibet
Rating9/10
£40in free bets within7 days
  • Min deposit £10
  • Wagering requirements: 3x
  • Minimum odds of 2/5 (1.40)
Claim Offer
Unibet Review
Mansionbet
Rating8/10
£50 within30 days
  • Min deposit £10
  • Wagering requirements: 6x
  • ID must be verified
Claim Offer
Mansionbet Review
Betway
Rating8/10
£30in free bets within7 days
  • Min deposit £10
  • Wagering requirements: 1x
  • Debit Card and PayPal deposits only
Claim Offer
Betway Review
Black Type
Rating8/10
£10 within14 days
  • Min deposit £10
  • Wagering requirements: 20x
  • New customers only
Claim Offer
Black Type Review
William Hill
Rating8/10
£30in free bets within7 days
  • Min deposit £10
  • Wagering requirements: 30x
  • New customers only
Claim Offer
William Hill Review
*New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
10Bet
Rating8/10
£100 within30 days
  • Min deposit £15
  • Wagering requirements: 8x
  • Code:PLAY10
Claim Offer
10Bet Review
Grosvenor
Rating8/10
£20Double Odds within30 days
  • Min deposit £20
  • Wagering requirements: x5
  • Double Odds
Claim Offer
Grosvenor Review
Mr Green
Rating8/10
£10 within30 days
  • Min deposit £10
  • Wagering requirements: 8x
  • Code:PLAY10
Claim Offer
Mr Green Review
*18+ T&C's apply

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The Betting Promotions You Need to Know About

In this section we will talk you through the different deals and bonuses you’re most likely to find in the UK sports betting market. While we can’t promise an exhaustive list – bookies are always coming up with wacky and novel ideas for their promos - we will give you the lowdown on the most popular special offers.

Here you will learn about reload bonuses and free bets, as well as money back promotions, referral bonuses and loyalty rewards. We also touch on event-specific bonuses that many bookmakers use to promote their markets on popular events, as well as best odds guaranteed and enhanced offers. By the end of this article you will be ready to take advantage of all the different types of bonuses available to you.

Bet365

Money Back Deals with UK Sportsbooks

We’ve all been there: the game isn’t going the way you expected, the star players just haven’t turned up and you really wish you hadn’t wasted your money betting on the match.

Thankfully some bookmakers are actually willing to refund your stake in certain circumstances. Take bet365’s Bore Draw Money Back offer. This deal, available to both new and existing customers, promises to refund any pre-match bet (so not in-play) on eligible markets if the football match ends 0-0.

The eligible markets in question are Correct Score, Half Time/Full Time and Scorecast. STSBet were offering a similar deal on all Bundesliga matches, giving half your stake back as a free bet on matches that end goalless.

Open account at Bet365

Loyalty Rewards at Sportsbooks

If you’re sticking with a particular bookie it’s only fair that your loyalty is rewarded. And, as it’s far easier to keep an existing customer than acquire a new one, bookmakers offer a number of rewards.

Paddy Power have their Rewards Club, which offers a free bet of up to £10 every week if you place 5 qualifying bets during that time. Sky Bet will give you a £5 free bet weekly for staking £25 and BoyleSports’ Acca loyalty scheme gives you a £5 accumulator free bet when you collect five accumulator betting ‘stamps’.

Join Paddy Power Rewards Club
Skybet

Win Bigger with Enhanced Odds

Some sportsbooks will offer enhanced odds on a particular event, giving you a bigger payout if the bet wins. Bookies usually offer enhanced odds on accumulators or special markets such as a particular player scoring twice in that day’s match.

If you want extra value, check out Sky Bet’s promotions page. They have featured accumulators and special betting offers with enhanced odds on a near daily basis.

Bet365

Take Advantage of Event-Specific Bonuses

When the big sporting events like the Grand National or Champions League come around you should be looking out for special offers from the bookies. These events attract a lot of business and, with many people only betting on the big matches and races, sportsbooks need to stand out from the crowd with their bet promotion. Expect to see lots of event-specific bonuses from bookmakers and decide which betting promos suit you best.

Betting on the Royal Ascot? bet365 are running their 4/1 offer on races shown live on ITV Racing. Back a horse priced 4/1 (5.0) or higher and get a risk-free bet to the same value on the next race that is broadcast live on ITV Racing.

Think you know your cricket? Before the Cricket World Cup started, Coral launched a free-to-play competition, offering you the chance to win a share of £100,000 by predicting what would happen in 10 events during the tournament.

Get a Free Bet at Bet365
Bet365

Get Paid Early with Cash Out Bonuses

The ability to cash out of your bet is one of the newer innovations in the sports betting industry and has been sparked by the success of the betting exchange model which enables punters to both back and lay a particular selection. Some sportsbooks offer a similar option, such as William Hill’s ‘Cash in’ button, which enables you to ‘cash in’ your bet after an event has started. Effectively, this means settling the bet at the current odds, giving you the option to lock in a profit or cut your losses.

For instance, if you bet on Barcelona to win a game and they take a 2-0 lead, the odds for them to win will drop significantly. Using the “Cash in” feature you can get your stake and a percentage of the winnings back (the amount varies depending on the difference between the pre-match and current odds) instantly. There’s no need to wait until the end of the game and you keep the profit no matter what happens in the rest of the match.

bet365 offer a similar cash out feature. Note that cash out promotions are usually restricted to specific sports and markets.

Cash Out your coupon at Bet365

Go In-Play and Get a Live Betting Bonus

There are many advantages to betting in-play: you get to see the confidence of a team and whether the key players are on-form. Sometimes you can feel when a goal is on the way and bet accordingly, often getting a better price that you would have pre-match too. For sports like tennis, you might like to trade in and out of positions as the lead changes hands, making more money than you would with just a single bet.

If you like to bet in-play it’s worth taking note of the different live betting bonuses available. William Hill offer in-play tennis insurance, a refund (as free bets) of 10% of your net losses in-play. And Novibet have a “bad beat” insurance. Bet in-play on select football markets and get a refund (up to £50) if your bet was winning in minute 88 but goes on to lose.

Get Free In-play Bet at William Hill
Betfair

Earn Money with Referral Bonuses

Naturally, bookmakers want new customers – and they’re willing to pay you to help them acquire them. Many sportsbooks offer referral bonuses or other incentives for every person you get to sign up.

One of the most generous is Unibet’s Refer a Friend deal. Once you’ve opted-in to the offer, you can refer anyone who you think might be interested in joining the site, and when they register for an account, deposit and meet their wagering requirements, you will earn a bonus of £60. You can do this up to 5 times, for a total referral bonus of £300.

Betfair offer a similar bonus with their Refer and Earn promotion. successfully refer a friend and earn £20 when they meet the various requirements. Again, you can do this 5 times for a total referral bonus of £100.

Refer a friend & Get £20 at Betfair

Maximise Value with Guaranteed Best Odds

The rise of “best odds guaranteed” promotions underlines just how competitive today’s betting world has become. With best odds guaranteed, a sportsbook will commit to offering the best odds available on a particular selection. So, if you back a horse at 3.5 but its starting price is 5.0, you will be paid at the higher odds if it wins.

This type of offer is usually found in horse racing, where the odds can move significantly in the lead up to the off. William Hill have a best odds guaranteed promotion that runs from 10am on the day of the race, while the BoyleSports offer extends to the day before the race.

Get the best odds at William Hll

Free Money with Reload Bonuses

A reload bonus gives you extra cash to bet with when you make another deposit into your betting account. Normally associated with online casino bonuses, sportsbooks sometimes communicate these via email, especially if you haven’t bet with them in a while or they want to encourage you to make a bigger deposit.

Reload bonuses usually come with strict wagering requirements so make sure you read the associated terms and conditions before opting for this type of betting promo.

Profit on the Go with Mobile Betting Bonuses

Mobile betting has grown in popularity with people enjoying the freedom of being able to bet on the move, often while watching the game at the pub or a friend’s house. It’s not surprising then that some sportsbooks offer deals to encourage customers to switch to their mobile sites or download their mobile apps.

Betsafe regularly offers bonuses and promotions to encourage you to bet via their mobile app and is well worth checking out for the added value and bigger winnings.

Mobile betting apps also give you a number of other features such as push notifications for events you have bet on, such as goal alerts, and live streaming. bet365 and Betfair’s apps are good for both of these.

Cross-Platform Betting Bonuses

Many of the big bookmakers offer online casino services in addition to their sportsbook and will offer cross-platform bonuses to get you to switch from one to the other. While these are usually aimed at new customers, you can still take advantage of cross-platform bonuses reserved for regular customers. These are rarely advertised but you’re likely to hear about free spins or matched deposits at the casino by email now and again.

The Rise of Payment Specific Bonuses

As new forms of banking have become available thanks to the deregulation of the financial industry, sportsbooks have been working hard to offer more payment options for players. To encourage players to use these different options, bookmakers will sometimes offer matched deposit bonuses for customers using a particular payment method, such as PayPal or NETELLER. As with the cross-platform bonuses, you’re most likely to find out about these via email.

888sport

What makes 888sport one of the best bookmakers in the market?

  • Live Betting
  • Mobile & Tablet App
  • Early Payout / Cash Out
  • Live Streaming
gamblingcommissionessa
bet365

How does bet365 work compared to other bookmakers? Let's see

  • Live Betting
  • Mobile & Tablet App
  • Early Payout / Cash Out
  • Live Streaming
gamblingcommissionibas
in bet credits£100

Betting Promotions: Everything You Need to Know

While there are many fantastic betting promotions out there that will add money to your bottom line, it pays to check the details and make sure each bonus is going to be worth your while.

There will be specific terms regarding the betting promotion

The Beauty of Betting Bonuses

Everyone enjoys rewards and taking advantage of a sportsbook’s deals and promotions is a great way to boost your profits. Be aware of all the different types of betting promotion available to you, visit each bookmaker’s promotions page regularly and you will soon be enjoying more and bigger wins.

Whether it’s a free bet, enhanced odds or referral bonus that you’re being offered, they are all easy ways to make more money. Just remember to pay attention to the terms and conditions to ensure you qualify for the bonus and that you will be able to withdraw any winnings easily.