Take Advantage of the Best Betting Sign-up Offers with UK Sportsbooks

In the ultra-competitive modern online sports betting world, bookmakers are under constant pressure to attract new punters, and with the number of online operators increasing every year, that pressure is only likely to increase. All of this is great news for punters as it forces online operators to attract new customers with ever more generous welcome bonuses and some of the best betting sign-up offers around.

The betting sign-up offers vary widely in value and take different forms, from matched deposit bonuses to risk-free bets. In this article, we’re going to reveal how you can claim the best betting offers and start boosting your value.

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bet365
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*New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
888sport
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essa
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How to Claim Your Sign-up Bonus

So, how do you get hold of these best betting sign-up offers? First, find the online sportsbook with the sign-up offer you want (we will go into more detail about specific sites and their betting account offers later on).

Once you have found a sign-up offer that suits you, the next stage is to register for a new account. This process varies slightly from one site to another, but the bookmakers are keen to make signing-up as painless as possible so you will find most sites are fairly similar.

Registration Procces at the Best Online Bookmakers
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  • How to register at 888sport?
    How to register at bet365? Registration procces at Betfair Unibet registration proccess
  • How to register at bet365?
    Registration procces at Betfair Unibet registration proccess How to register at 888sport?
  • Registration procces at Betfair
    Unibet registration proccess How to register at 888sport? How to register at bet365?

The registration process normally only takes a few minutes and is triggered by clicking on the relevant icon on the homepage, usually marked “Register” or “Join Now”. This will take you to a series of short online forms which you need to complete with your details. Expect to be asked for:

It is also likely that you will be asked to verify your identity, either during the sign-up process or shortly afterwards. The bookmaker will explain specifically how to do this, but it usually involves uploading electronic copies of certain documents, such as a passport or driving licence. While this may seem inconvenient, it is necessary for the operator to comply with the modern gambling industry’s strict rules and is ultimately for your security. The verification process is usually completed in a day or two and doesn’t stop you from betting in the meantime.

Some betting joining offers are in your account as soon as you have signed up but most sportsbooks will credit them after you have made a deposit or your first bet has settled. Naturally, depositing money requires you to register your financial details.

The modern betting industry offers a wide variety of deposit methods. All you have to do is to click on the site’s “Payments” or “Cashier” section and choose your preferred option, such as debit/credit cards or the latest e-wallet solutions. Simply input the required details, such as card number and expiry date, and your preferred method will be remembered by the site. You will now be able to make your first deposit and claim those bookies sign-up offers.

The Best UK Sign-up Offers

Betting shops have been legal in the UK since 1960 and all UK operators are licensed by the Gambling Commission, which keeps crime out of gambling and protects people from being taken advantage of. With this level of security, history and popularity, it’s no surprise that British bookmakers are at the forefront of the global sports betting industry. We’ve put together a list of ten of the best betting sign-up offers available today.

Betfair

Bank a £100 Bonus with Betfair

Betfair is one of the world’s most recognisable sports betting names, having pioneered the betting exchange concept in the early 2000s, before merging with Paddy Power in 2015.

Join Betfair and you can earn up to £100 in free bets. This is one of the best betting offers around and it applies to the Betfair Sportsbook. The deal gives you a £20 free bet every time you place 5 bets of £10 or more, with a maximum of £100 in free bets to be earned.

All bets have to be placed at odds of 1.5 or more, and the £20 free bets are credited to your account automatically once you’ve made the qualifying bets. This means that, unlike many bookmaker sign up offers, Betfair will continue to reward you with free bets long after your initial sign-up.

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Get £30 in Free Bets with William Hill

One of the oldest operators in the betting industry, William Hill offer a competitive bokies sign up bonus for new customers. The offer comes in the form of a £30 free bet that can be claimed when you register a new account and make an initial £10 bet.

This bonus is one of the best in terms of percentage return on your initial deposit and your £30 free bet can be used in any market for bets at odds of 1.5 or higher. William Hill also make it easy to access the bonus. Just input the bonus code during the sign-up process and your free bet will be credited as soon as you’ve placed your first £10 bet.

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*New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

Bet365

Join bet365 and Get a £100* Bet Credit Welcome Bonus

Founded in 2000, bet365 is now one of the biggest online bookmakers in the world with over 35 million customers globally. 

They have one of the best betting sign-up offers, offering free bets of up to £100 for new customers. To qualify you just need to sign up, make a deposit of £5 or more and claim the offer within 30 days of registering the account. bet365 will then match your deposit with “bet credits” to the same value. (Read more in our bet365 review)

To withdraw this bonus you need to place qualifying bets to the value of your first deposit (so place £100* of bets if you went for the maximum). There are a couple of restrictions to be aware of: to qualify, odds must be at least 1.2 and settle within 30 days of claiming the offer (so don’t place a bet on Premier League winner at the beginning of the season!)

Also, your initial deposit cannot be made by certain methods, mainly eWallets such as PayPal and Skrill.

Bet credit stakes are not included in any returns. Still, with up to £100 in free bets and few wagering requirements before you can withdraw your winnings, it’s still one of the best offers for new account holders.

Open Account

*New Customers only. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&C's apply

Ladbrokes

Pick up £20 in Free Bets with Ladbrokes

Now owned by GVC Holdings Group, along with Coral, Ladbrokes retains its identity and is one of the most popular online bookmakers in the UK. It has much to enjoy and it also has one of the best sign-up offers for betting sites.

The Ladbrokes welcome bonus gives you £20 in free bets (4x £5 bets) as soon as you sign up and place a £5 bet at odds of 1.5 or higher. With the small initial deposit and healthy return, this is a great offer for those starting out.

To claim your free bets, you just need to sign-up using the promotional code given on the website and place your £5 bet. The free bets, which have to be used in four days, will be automatically added to your account.

Note that Coral offer exactly the same sign-up offer as Ladbrokes

Betvictor

BetVictor’s Welcome Bonus is Worth £30

One of the first betting companies to set up a base in Gibraltar, BetVictor offer an attractive £30 in free bets for new customers who place a £5 bet with them. While it’s definitely worth taking advantage of, it’s worth noting that there are more restrictions on how you can use your bonuses.

To claim your welcome bonus, you just need to register with BetVictor, opt-in to the promotion and make a £5 bet at odds of 2.0 or higher within the first 7 days.

The £30 bonus is split into 3 separate £10 free bets. The first is a standard free bet that can be used on any sports market, while the second is to be used on any sports accumulator of 3+ selections. The third part is a £10 free bet for BetVictor’s online casino. The casino bet needs to be wagered 35 times (so £350 of casino bets) before any winnings can be withdrawn. The rollover is important but it doesn’t detract from one of the better betting account offers online.

Skybet

£40 Welcome Bonus at SkyBet

SkyBet enjoy a high profile thanks to their association with the Sky broadcasting company which provides coverage of a wide range of sports to UK customers.

As you’d expect from one of the biggest companies, SkyBet offer one of the best betting sign-up offers around, rewarding new customers with £40 in free bets. This bonus takes the form of 4x £10 bets which are automatically credited after you register and make a £10 bet with SkyBet on any sports market at odds of 2.0 or higher. The free bets need to be used within 30 days and are issued at the rate of one per week.

Betfred

Cash in with a £30 Welcome Bonus from Betfred

Betfred is another trusted company with a wealth of sports betting experience dating back to the 1960s.

Betfred also offer a £30 free bet for new customers and that’s competitive among current bookmakers offers. Just sign-up, place a bet of £10 or greater in one bet (so two £5 bets would not count) and you will be awarded a £30 free bet within 10 hours. The free bet has to be used within 7 days but can be used on any sports market.

Open Account
888sport

888sport Offer £30 in Free Bets as a Welcome Bonus

888sport is relatively new to the industry, having been founded in 2008, but has worked hard to establish itself as a major player serving punters in the UK and many other European countries.

To access one of the best betting sign-up offers, register with 888sport using the promo code on the site and place a bet of £10 or more at odds of at least 1.5. In return, you’ll get £30 worth of free bets. This bonus is split into 3x £10 bets, 2 to be used on any sport via their main desktop site and the other to be used on their mobile site, a good incentive to try out the 888sport app or mobile site.

The free bets have to be used within 7days.

Open Account

£10 Risk Free Bet at Paddy Power

Famed for their innovative marketing practices – including getting Floyd Mayweather and Nicklas Bendtner to wear Paddy Power boxer shorts - and they have one of the better bookies sign-up offers, worth a total of £10.

This bonus is made up of £10 in risk-free bet to be used on any sports market. To claim your welcome bonus, just register a new account using the promo code at the website, make a deposit of minimum £10 using card or PayPal, and then place a bet up to £10 on any sports market.

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The Different Types of Welcome Bonus

While getting £20 or £30 in free bets has been the traditional bookie sign-up reward, the increasing competition in the online betting market means that bookmakers are now offering many different types of betting account offers to compete for your business and stand out from the competition. Here is a quick look at some of the other types of incentives you can expect if you join up as a new customer.

Cash in with a Matched Deposit Bonus

The matched bonus rewards you for adding more money into your account by doubling – or matching – your initial deposit. While free bets are usually only awarded after you’ve placed a bet, matched betting website deposit bonus funds are often credited immediately.

Even though you will see the money in your account straight away, expect to meet certain requirements before you’re able to withdraw it. Bookmakers will usually need you to stake the welcome bonus at least once and at their specified odds before it can be withdrawn. So what’s the difference between this bonus and a free bet then? If you place a free £10 bet at odds of 2.0 and it wins, you receive the £10 profit. Win the same bet with a £10 matched deposit balance and you get £20 back, the profit plus the stake.

Not all bookies double your deposit. For instance, MansionBet’s current offer matches new customers’ first deposits at 50%, up to £50. So, if you open a MansionBet account and make a deposit of £100, you will be credited with a £50 bonus. Matched deposit bonuses option for punters looking for the biggest bonuses.

Rollover Requirements in Sign-up Offers

It’s important to check all the terms and conditions for each new customer betting offer. While most are straightforward, some require you to wager the bonus (and sometimes deposit plus bonus) amount a number of times before you can withdraw it. This type of bonus, sometimes known as a rollover bonus, is seen a lot in the world of online casino betting but is less common among sports betting companies.

Matched betting bonus rollover deals usually take the form of deposit bonuses, being credited to a new account before any bet has been made and will usually be bigger than standard free bet offers. That’s the plus side – you get a bigger reward for signing up as a new customer. The disadvantage is you might need a series of successful bets before withdrawing your winnings.

For example, MansionBet requires you to wager your deposit and bonus 6 times at minimum odds of 1.8 before the bonus and winnings can be withdrawn. If you deposit £100, you get a £50 welcome bonus so you would have to make a total of £750 worth of bets before withdrawing.

Money Back and Stake Returned Welcome Bonuses

If you prefer to keep things simple and avoid rollover bonuses and the possibility of not meeting one of the wagering requirements, then a stake returned deal might be one of the best betting sign-up offers for you.

As the name suggests, a stake returned bonus means you get your stake back if your bet loses. In other words, it’s a risk-free bet that is returned as cash, not another free bet. For example, FavBet have a stake returned sign-up deal that guarantees to refund your initial sports bet of £10 to your account if it loses. There are no free bets or matched bonus deposits, just a simple refund of your losing bet.

Play It Safe with a Risk-Free Sign-up Deal

Another common online bookies sign-up bonus for new customers is the risk-free offer. With this type of deal you aren’t automatically given your bonus when you sign up, make a deposit or make a bet. But if your first bet loses, you will be compensated with a free bet of the same value as your wager. In practice there is always a limit on the size of the risk-free bonus, and there may be other conditions such as minimum odds in order to qualify.

A good example of the risk-free bet is Sportingbet’s £10 “back-up bet” offer. Sign up with Sportingbet and make a £10 bet at odds of 2.0 or higher and you will receive a £10 free bet if the wager loses. You only get Sportingbet’s back-up bet if your bet loses. There are no free bets if you win. Still, it’s effectively free insurance on your bet and, if it wins, you’re in profit anyway!

The Beauty of Free Bets for New Customers

Free bets are the most common way of rewarding new customers and meeting the demands for competitive betting sign-up offers. Typically, when you sign up for a new account with a sportsbook, your welcome bonus will be awarded in the form of a free bet. For instance, BetBull are offering £30 of free bets to new customers who sign up and make a bet of £10 or more.

A free bet is not the same as cash or a matched deposit. It allows you to make a bet that is essentially free, since it doesn’t come out of your cash balance, but you only make money if the bet wins. If you’re credited with a £10 free bet, you cannot just withdraw that £10 to your bank account. You have to place it on the specified sports betting market and at the minimum odds mentioned in the terms and conditions. If your bet wins, you get the profit as cash but the stake is not returned. Some bookmakers will ask for the free bet value to be rolled over a number of times, but this is rare.

Boost Your Price with an Enhanced Odds Welcome Bonus

Another innovative type of welcome bonus that you’re likely to come across is the “enhanced odds” sign-up offer. There are no free bets of matched bonus deposits here. Instead, new customers are offered increased odds on a particular market. These markets are usually based on a high-profile event such as a Champions League game and typically offer very high odds.

For instance, ahead of the Nations League semi-final match between England and the Netherlands, 888sport offered greatly enhanced match odds for punters wishing to back either team. Take this bonus and you would get 16/1 (17.0) on the Netherlands or 12/1 (13.0) on England in this game, providing you sign up to a new account and make a bet of up to £5. Because of the massively enhanced odds (standard prices were 2/1 (3.0) for the Netherlands and 17/10 (2.7) for England), there is nearly always a tight restriction on the maximum bet, but they can still be very profitable and for some players, they represent the best betting sign-up offers at that point in time.

Mobile Sports Betting Sign-up Offers

The ability to bet on the go has been one of the most significant developments for sports betting punters over the last decade, and as smartphone technology has continued to improve, so sportsbook companies have been challenged to provide a smooth mobile betting experience.

These days most online sports betting companies offer either a dedicated app or a fully mobile-compatible site, often both. And as an ever-increasing proportion of us choose to access the internet primarily through our mobile devices, sports betting companies have started offering new customer betting offers reserved for players using their apps or mobile site. This benefits both parties: more bonuses for you and more custom for the bookmakers. After all, you’re more likely to place a bet with a particular bookie if you already have their app installed on your phone.

888sport’s bookies sign-up bonus is a good example of this kind of incentive. New 888sport customers who register for an account will be eligible for a £30 in free bets including a £10 free bet that can only be used via their app or mobile site.

Some sportsbooks go further, however, actively encouraging punters to register for an account with their mobile devices for mobile-specific welcome bonuses. For instance, ComeOn! had an offer that gives new customers a £5 free bet when they register and make a bet with the company’s mobile platform, rewarding those who prefer not to sit at a desktop.

Welcome Bonuses: What to Look out for?

With all the different betting account offers for new customers, it’s not always easy to find the best deal. To simply the process, we’ve put together a list of the important factors that you need to consider before you go for one of the offers.

Betting Promotions: Check the Small Print

Wagering requirements for the betting signup offers

As with any promotion or deal you’re thinking about taking, it’s important to check the terms and conditions, not just the headline offer. Bookies legally have to provide details of all the wagering requirements, minimum odds, sports betting markets, minimum/maximum stake and any other restrictions associated with your welcome bonus. This information is usually clearly linked to underneath the headline text and is well worth reading up on.

Weigh up the Wagering Requirements

Wagering requirements are often attached to even the best betting sign-up offers – especially the larger ones - and can make a big difference to the profitability of the offer. A wagering requirement prevents you from withdrawing the bonus and any winnings associated with it until you have turned over the bonus amount a certain number of times, often five or six. New customer betting offers with wagering requirements can still represent a good deal, but it is important to know what you will need to do to withdraw the money before signing up.

Time Restrictions on Welcome Bonuses

Nearly all bookies sign-up offers come with time restrictions. You might have to make a bet within the first 7 days to qualify for your bonus and free bets might disappear if you don’t use them up within a few days. It’s a case of use it or lose it. The time limits are usually fair so don’t worry about not being able to place the qualifying bets, but do make a note of the terms so you don’t miss out on your bonuses.

Other Things to Consider

The precise details of terms and conditions will vary from site to site, but some of the more common restrictions to look out for involve minimum odds and qualifying markets.

Sign up to a few bookmakers and you’re likely to notice restrictions related to the odds of the bets you can make as part of a bookies sign-up bonus, either for qualifying bets or for the free bets themselves. This is particularly important to bear in mind if you want to secure your bonus by betting on high likelihood events as you may find that you have to use your bonus on selections priced 2.0 or higher (with a theoretical chance of winning of 50%).

Most of the betting offers are likely to have restrictions related to the odds of the bets.

You are also likely to encounter a restriction on the qualifying markets for your bonus. For instance, you may only be able to use your free bet on football matches or horse-racing. Most of the time you will still have a wide choice of markets to bet on but it’s worth checking to make sure your bet qualifies.

Getting the Most out of Welcome Bonuses

The shrewdest and most successful sports punters always take advantage of opportunities and are constantly on the lookout for chances to profit. Not all bookmaker sign-up offers are good deals – some have wagering requirements that make it very difficult not to lose the bonus - but many are. By taking the time to read through the terms and conditions and learn about the different types of sign-up offers available, you can take advantage of these deals. Whether you want to smart small and get a high return on investment with low deposit free bets, play it safe with risk-free bets or go for big profits with enhanced odds and matched deposit bonuses, you can be sure there’s a sign-up bonus for you.

Looking for the Best Betting Offer?

888sport
  • Pre-match statistics
  • Fair Betting Lines
  • Betting Predictions
gamblingcommission
essa
bet365
  • Live Streaming
  • Customer Support 24/7
  • Increased odds
gamblingcommission
ibas
£100in bet credits
Unibet
  • Unibet TV
  • Stats & Livescore
  • Horse racing
gamblingcommission
egba
£40in free bets