Founded in 1997, the Unibet sportsbook originally operated as a telephone betting company, but soon joined the online revolution, setting up an online site in 1999, a live betting operation in 2003 and a mobile betting platform in 2004. Today it is one of Europe’s biggest online sportsbooks.
Our 2023 Unibet review will be examining what the site offers for punters, focusing on their Welcome Bonus promotion, along with their other deals for regular punters, to assess whether they offer a value service. We will also be giving you the lowdown on key aspects of their site, including the quality of their customer service, their Live Betting options and their mobile platform.
Overall Rating: 9/10
- Unibet TV
- Stats & Livescore
- Horse racing
- The Sign Up Offer at Unibet
- How to Register?
- Depositing Funds
- Ongoing Promotions
- Placing Bets at Unibet
- In-Play Betting Overview
- Is There Unibet Mobile App?
- Reputation and License
Unusual £40 Free Bet Welcome Bonus
The main bonus for players who sign up with the Unibet site is an unusual £40 Free Bet offer, which comes with an additional £10 Casino Bonus.
We are not convinced about the desirability of offering a Casino Bonus to sports betting fans. While sports betting is arguably a skilful pastime, casino gambling is not, and a Casino Bonus will surely be only of minimal interest to sports betting fans.
The Welcome Bonus itself is also a little unusual. £40 is a good size for a Welcome Bonus and compares well with other sites in the industry, but in the case of Unibet, it is only awarded if your initial bet with the sportsbook is a losing one. If your first bet wins, you won’t receive the bonus. On the plus side, your qualifying bet can be for as little as £1, and as long as it is placed on a sports bet at odds of 2/5 or greater, it will qualify for the Welcome Bonus if you lose.
To qualify for the Welcome Bonus, all you have to do is to register with the Unibet site, fund your account and then have a qualifying bet as outlined above. If your bet loses, the £40 Free Bet will be credited to your account automatically. It is also important to note that you will be required to wager the full amount of the bonus three times before you can withdraw it.
- Min deposit £10
- Wagering requirements: 3x
- Minimum odds of 2/5 (1.40)
Signing Up with Unibet
To be eligible to qualify for your Unibet Welcome Bonus, you will first have to set up your Unibet account, which is a relatively simple process.
To start with, you have to click on the yellow Register button on the top right-hand side of the Unibet home page. This will open up the registration form, which is in four stages. You will notice that the first page includes details of your Welcome Bonus, so you don’t need to enter a code to activate it, as you do with some sites. By filling in your personal details, including name, address, date of birth, email, user name, password and security question.
You should also be aware that Unibet may require you to verify your identity, either during the initial sign-up process or at the time when you make your first deposit or withdrawal. This will simply involve uploading a copy of your preferred identification documents, such as identity card, passport or driving licence and the whole verification process is usually completed within a matter of a few hours.
By clicking on Continue at each stage of the process, you will be able to register your Unibet account, and will finally be taken to the Payment screen.
Your First Deposit with Unibet
Of course, you won’t be able to claim your £40 Free Bet Welcome Bonus with Unibet until you have made a bet, and that means you will need to make a deposit.
Unibet’s long experience in the European betting industry means that they have developed an efficient deposit system, and they offer a wide range of deposit methods. There are nine available in all, ranging from Bank Transfer and Visa to NETELLER and Skrill, and while other sites may offer more banking options, all sports punters should be able to find a suitable method on the Unibet site.
In order to make a deposit, you will need to click on the relevant icon and enter the necessary details. If you are making an e-Wallet deposit, this will mean entering the name of your account, while card transfers will require you to include your card number, card expiry date and security code. Once your details have been added, you will be able to make your first deposit. And, because the Welcome Bonus code is added when you first sign up this will apply automatically when you bet.
Unibet’s Range of Bonuses
- Live Betting
- Mobile & Tablet App
- Early Payout / Cash Out
- Live Streaming
- Live Betting
- Mobile & Tablet App
- Early Payout / Cash Out
- Live Streaming**
Some online sportsbooks settle for providing an eye-catching Welcome Bonus but then fail to follow through with other offers for regular players, but Unibet exceeds expectations in this area, providing Unibet customers with a number ongoing bonuses and promotions, including:
- £10,000 Virtual Sports Tournament
- Uniboost – Boost your Racing Bets
- Multi-Boost – Extra winnings on Multiples up to £1000
- Best Odds Guaranteed – UK and Irish Horce Racing
- £750 Bonus if you refer a friend
There are also a number of special promotions and deals linked to specific sporting events such as big Premier League football matches or major golf tournaments. Overall, the Unibet site does an excellent job of looking after its regular customers.
The Unibet VIP Program
Unfortunately, it seems that Unibet don’t have a VIP Program for sports betting, although this may be because they offer more bonuses and promotions for all players than is typical with other sites.
Fast and Effective Betting
The online betting industry is fiercely competitive, and in the fast-paced modern betting world you don’t want to be left hanging around to make your bet, so Unibet have devised a fast and responsive betting system that makes it easy to get your bets on.
As soon as you have chosen the bet you would like to go for, by clicking on it, you will find it appears in the Unibet betting slip on the right of the page. This is clearly designed to enable you to see your options at a glance. These include the ability to make your bet an each-way bet, to add to other single bets to make an accumulator and to see your potential winnings before you click the Confirm icon.1
Fans of every type of sports betting market will find something to suit their style on the Unibet site, which caters for all of the most popular markets such as Match Winner and Tournament Winner across most sports. The site also offers a handy Cash Out feature on selected markets, which enables you to take a profit while the event is still running.
Good Live Betting Coverage
In-Play betting is increasingly popular, and Unibet provide one of the most comprehensive Live Betting services in the online industry, covering most of the popular sports.
The Live Betting options at the Unibet site are accessed by clicking on the In-Play icon at the top of the Unibet Sports page. Users are presented with a list of sports for which there are current or upcoming Live Betting markets, and on the left-hand side of the screen is a more comprehensive index covering all of the sports for which Unibet provides Live Betting markets.
The most impressive aspect of the Unibet Live Betting platform is the in-depth range of streaming that the site offers, which provides coverage of everything from football to snooker to help In-Play betting fans choose their bets and implement their preferred betting strategies.
Good Mobile Betting Service
Being able to bet on the move is a vital part of any modern sportsbook service, and Unibet have a solid mobile betting platform for punters.
The site itself is optimised for mobile betting and should run well on most mobile devices, whatever operating system you are using. There is also a Unibet app that for iOS users can be downloaded from the App Store, although Android users have to follow the links in the Unibet Help Centre to get access to the Unibet Android app.
- All odds
- Betting predictions
- Live betting
- All payments
The app offers access to all of the same facilities that are available with the desktop version, simply by entering your existing account details, and although there appears to be no mobile-related promotion available, overall, Unibet offers a good mobile betting product.
A Small Range of Withdrawal Methods
As mentioned above, there are a range of banking methods available to make a deposit with your Unibet account, although only five of them: Bank Transfer, Neteller, Visa, Visa Electron and Skrill, can be used to make withdrawals, which is a disappointingly small choice, although it will probably cover the most popular withdrawal options for most sports punters.
Withdrawal times for punters using e-Wallet methods is an acceptable 24 to 48 hours, but for the other methods, the withdrawal period can be several days, ranging from 3 to 10, which is longer than you will find at most other sportsbook sites. Fortunately, there are no withdrawal limits with Unibet, and there are no fees associated with any of the withdrawal methods.
A Fully Licensed and Audited Site
When you’re choosing a new sportsbook, you want to know that it is a reputable operator, and the jurisdiction under which it holds a license is often a good place to start.
Unibet is licensed by two of the online industry’s most well-respected and stringent gaming authorities: the UK Gambling Commission, and the Malta Gaming Authority, so you can be sure that they are obliged to adhere to the strictest standards in the industry. The site is audited by third-party organisations, including eCOGRA, and all financial transactions are secured with the latest SSL technology, offering punters a high level of reassurance.
Unibet Complete Bookmaker Profile
- UKGC Ref. 45322
Managed by: Platinum Gaming Limited
Headquarters: United Kingdom
In addition, Unibet appears to take their social obligations seriously, partnering with a range of organisations such as GamStop, which focus on alleviating gambling harm and offering a range of self-exclusion tools via the Responsible Gambling link at the bottom of the home page.
Excellent Customer Support
From time to time, things go wrong when you’re using a sportsbook, and that’s when you need to depend on a site’s Customer Service team.
Unibet offer one of the better Customer Support services around. It includes a 24/7 Live Chat facility, which will be good news for punters who don’t want to hang around waiting for an email replay to resolve their query. For those who are happy to use email, that facility is also available, along with a Fax and Telephone number. The Unibet Help Centre is also a comprehensive resource that will help you to resolve many of the common site queries without having to contact Customer Support.
An All-Round Sportsbook with an Innovative Bonus
Unibet have established an excellent reputation in the European betting world through providing all-round sports betting service.
Unibet that provides solid coverage of all the major betting sports and markets. Their innovative Welcome Bonus, which focuses on compensating punters for losing bets, stands out, as does their excellent customer service, strong licensing credentials, and comprehensive Live Betting product.
The overall service provided by Unibet will appeal to all sports betting enthusiasts, and we recommend checking out their site and generous sign up offer whatever your level of experience.
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