Even if you’ve never had a bet, you’ve probably heard of William Hill. The company goes all the way back to 1934 and has been through numerous changes of ownership. In its current incarnation, it has partnered with a number of other stakeholders in the online betting industry and has branched out, establishing a presence in the US and European markets.
In our William Hill review, we will be studying the company’s online sports betting product in detail, taking a closer look at their Welcome Bonus offer and all of the promotions and deals that they offer to new or regular punters. And we’ll be checking out all of the other key factors that make an online sportsbook successful, from customer service to mobile compatibility.
Overall Rating: 8/10
- Tipster Community
- Exclusive promotions
- Horse Race Betting
- Free Bet Bonus
- Signing Up with William Hill
- Depositing at William Hill
- Great Offers with William Hill
- VIP Program
- Mobile Product
- Withdrawal Methods
- Customer Care
Generous £30 Free Bet Bonus
William Hill offers a competitive Free Bet bonus for new customers that compares well with their main industry rivals. It consists of a £30 Free Bet bonus for new customers that you can claim when you register with the site by using the relevant promotional code taken from the William Hill site.
You may find flashier Welcome Bonus offers at other sites, in terms of the overall size, but when you look at little closer, the William Hill offer turns out to be a generous one when you consider the return on your initial deposit. When you sign up and make a £10 bet, you will get £30 in Free Bets, which represents a 300 percent return on your deposit. The Free Bets can be placed on any William Hill sports market at odds of 1.5 or higher, although they must be used within 30 days.
- Min deposit £10
- Wagering requirements: 30x
- New customers only
Claiming the William Hill Free Bet Bonus requires you first to sign up with the online site. This is a quick and simple process, and we will go into more detail about the sign-up steps in the next section. During the sign-up process, you can enter the relevant promotional code, which is P30, and when you make your first £10 qualifying bet, the £30 Free Bets will be automatically credited to your account.
Signing Up with William Hill
To benefit from the William Hill Free Bet Bonus, you will have to sign up as a new customer at the William Hill site, but fortunately, this is a speedy and painless process.
To start the sign-up process, simply click on the yellow icon marked Join at the top right-hand side of the home page. This will open up the online registration form, which consists of two short pages into which you enter your details. These include your name, address, email address, date of birth, preferred user name and password, and security question and answer. The second page will enable you to enter the banking details of your choice and will offer a box into which you can enter the promotional code C30, which will ensure you will be credited with your Free Bets.
It is also possible that William Hill will ask you to verify your identity, either during the Sign-Up process or at some point in the future. This simply involves uploading copies of relevant ID documents and is usually completed quickly, leading to only minimal disruption to your betting.
Depositing Funds with William Hill
In order to take advantage of your Free Bet bonus, you will have to deposit funds into your William Hill account and have a £10 bet. But as with most reputable online bookmakers, William Hill provides a fast and efficient way to make your betting deposits.
When it comes to banking methods, the range of options at William Hill is extraordinary. It includes everything from traditional Bank Transfer and Visa to eWallet solutions such as NETELLER and Skrill, as well as a range of other cards, PayPal and paysafecard.
The process of making your deposit is simple. Just click on the payment method that you would prefer to use and follow the on-screen guidance, inputting your details as required. In the case of a Bank Transfer, this would mean adding your bank account and sort code details, while for e-Wallet methods, you will be asked to provide your account name or number. When you’ve added your details, these will be remembered by the site, and you will now be able to make your first deposit. And as soon as you’ve made your first £10 bet, your Free Bets will be credited to your account.
An Array of Great Offers with William Hill
- Live Betting
- Mobile & Tablet App
- Early Payout / Cash Out
- Live Streaming
William Hill appears to understand the importance of looking after regular punters, so they don’t just confine their promotions to Welcome Bonuses. Here is a selection of offers you can find on their site:
- Get 10% of your In-Play Losses back as a Free Bet (Tennis & Cricket)
- Money Back Free Bet if your horse finishes 2nd
- Bet Boosts on selected sports events
- Extra Places for Each Way bets on selected horse races
- Best Odds Guaranteed on UK and Ireland horse racing.
These offers are regularly refreshed, giving William Hill customers an incentive to check out the site regularly and providing a reward for regular users.
VIP Program at William Hill
William Hill provides a solid VIP Program and Rewards Deal for customers who use their casino product, but unfortunately there appears to be no equivalent arrangement for the sports betting side of their online business, which we feel is an oversight, and perhaps something that the company should consider introducing in future, to retain the loyalty of regular and high-roller customers.
Simple Betting System
As with most of the best sportsbook sites, William Hill have Sport have created a betting method that works quickly and effectively, making it easy for newcomers to use.
To place your bet, you are required to navigate to the market of your choice, find your selection and then click on it. Your bet will then appear in the William Hill online betting slip that is displayed at the top right of the page. Using this betting slip, you can input and adjust your stake, add your bet to others to create a multiple or opt for each way bet.
The William Hill betting markets provide good coverage of most of the major sports, and you can bet on a wide variety of options, from Match Winner to Correct Score. They also provide a Cash Out feature, called Cash in My Bet, which enables you to collect a profit on your bet in selected markets before the event in question has finished.
Solid Live Betting Platform
Live Betting is an important aspect of the modern betting world, and William Hill have made a good attempt at providing a solid In-Play platform. The In-Play options on the site are not as clearly laid out as you will find with some sportsbooks, and Live Betting fans would probably appreciate a clear link or icon that could separate the non-live and live events.
But that minor quibble aside, there is a wide array of Live Betting options, with events that are available to bet In-Play displayed prominently in the centre of the home page. You can also access all of the In-Play markets at the top of the left-hand index. You can also enjoy a comprehensive live streaming service on the William Hill site, that has to rate as one of the best around. William Hill members can enjoy live streaming of racing, football, basketball and tennis, on both the desktop and the mobile versions of the site, and the live coverage is available to any member who has a funded William Hill account or who has placed a bet on the site in the previous 24 hours.
Impressive Mobile Product
The ability to bet on the move is something that all modern punters take for granted, and it is pleasing to see that William Hill have responded with an impressive mobile betting service.
The William Hill app is available from both the App Store and Google Play, so users of the most popular operating systems will be able to access the William Hill betting service on the move. The app gives you access to all of the William Hill features, including the full range of sports betting markets and live streaming options, the cash out function and the ability to manage your account. The app runs smoothly on all devices and provides the same functionality as the desktop site.
- All odds
- Betting predictions
- Live betting
- All payments
Unfortunately, there are no promotions or bonuses specifically aimed at mobile users, which is something that William Hill could consider offering in future, but overall, they provide an impressive and comprehensive mobile betting platform that all live betting fans should appreciate.
Range of Withdrawal Methods
With so many new ways to carry out financial transactions in the online economy, some online bookmakers have struggled to keep up, but this is one area in which William Hill excels. The site offers an impressive 13 withdrawal methods. Some of these are specific to certain territories, as William Hill is a global betting operator these days, but that is still an extremely impressive number, and it includes everything from Visa Delta and Visa Electron to PayPal and Skrill.
The withdrawal times depend on the method used. For e-Wallet withdrawals, you can expect the process to be complete within 24 hours. Other methods will take longer, with card withdrawals completed in 3-5 days and Bank Transfers and cheques taking up to 10 days. The good news is that there is no withdrawal fee or withdrawal limits with William Hill.
Excellent Customer Care
It’s important to feel confident when using a sportsbook that you will be able to get help when you need it, and William Hill customers are well-served with a range of customer service options.
The site has a useful Help section, which is clearly labelled and can answer many of the more straightforward problems. But there is also a 24/7 Live Chat service so that you can resolve queries directly at any time of day or night. There is also a range of telephone contact numbers, according to your territory, email contact and even a fax number. Considering the full range of their customer support provision, we rate the William Hill service as one of the best in the industry.
Fully Licensed and Responsible
As a long-standing operator in the UK betting market, William Hill has worked under some of the most stringent regulations in the global industry, and the fact that it holds a licence from the UK Gambling Commission (UKGC) should provide considerable reassurance to punters using the site.
William Hill Complete Bookmaker Profile
- 0800 085 6296
- Live Chat
Managed by: WHG (International) Limited
Headquarters: 9 Empire Stadium Str., Malta
In addition to complying with the strict rules on data protection and integrity that are enforced by the UKGC, William Hill also works with a number of gambling charities to promote responsible gambling, including Gamble Aware and GamStop and provides a range of software tools that can be used to limit or restrict your gambling in the Responsible Gambling section of the site.
An Experienced Operator with a Generous Welcome Bonus
Overall, we rate the William Hill site highly and can definitely recommend it for new or experienced punters alike.
William Hill is one of the most trusted names in the betting world and it is pleasing to see that as they continue to expand globally, they take care to maintain their reputation, offering a modern, reliable site that serves as a comprehensive betting platform, while providing a generous Welcome Bonus for new punters and a range of ongoing promotions for regular customers.
Other recommended bookmakers